Jafei Pollitt

Fashion Nova is a multi-billion dollar E-commerce fashion brand focusing on marketing through social media and influencers. 

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My work entails creating captions, memes, and other social collateral across 70+ promotional accounts ranging upwards of 5M followers. 

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My content has improved commenting rates, overall impressions & interactions, and has reduced outsourcing for meme creation by 25%

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The goal of the social copy and content was to create brand awareness along with connecting with the audience in a more authentic tone and displaying the clothing in a good light. 

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